muirfield golf club
overview
Strategic Plan 2022 - 2027
Muirfield Golf Club engaged Strategem to collaborate with members and key stakeholders in developing a new strategic plan for the period 2022-2027.
Key deliverables
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Reviewed the previous strategic plan
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Refined the strategic planning methodology to incorporate broader member input
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Conducted a member survey to gather insights on club purpose, success factors, and learnings
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Facilitated a strategic planning workshop with members
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Developed a compelling narrative to reposition Muirfield as a community hub
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Created a comprehensive strategic plan outlining objectives, projects, programs, resources, budgets, and performance measures for the next five years
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Fostered a sense of purpose, belonging, and community engagement, aligning with state and national bodies.
Achievement
Co-created a strategic plan that opens the club to the community and embraces diversity in age, culture, and gender.
Balanced the needs of competitive and social players while promoting inclusivity.